Cliff Layton

Founder and CEO

Mr. Layton has worked in the nutraceutical community for more than 35 years, primarily as a consultant to business start-ups, management teams, and IPO’s. His expertise in understanding the unique challenges facing manufacturing and distribution in this space gives Mr. Layton specialized insight into identifying the optimal and most productive solutions. He is best known by his peers as being part of the team that brought the first “Super Juice” to America in 1995 reaching sales of over $50 Million per month in 78 countries within 4 years. Mr. Layton was also the co-founder of Natures Balance, one of the first proven and successful lines of nutraceutical solutions sold on a broad scale over the internet. As the Founder of Life Factor Research, he has assembled an outstanding team and network of highly skilled individuals unmatched in the natural medicine space.

Dr. Steven Petrosino

Chief Science Officer

Dr. Petrosino has and extensive career in health and wellness. His expertise as a field scientist in Pharma, training doctors, working with clinical trials, in addition to advocating high quality nutraceuticals throughout his career makes him an Ideal addition to the Natures Balance Team. Dr Petrosino oversees our clinical studies, pilot studies and publications.

Overview of qualifications:
• 35 years Pharma Experience (1986-present)
• 21 years Biologics Experience (2000-present)
• 21 years experience as a Medical Science Liaison and Clinical Scientist (2000-present)
• 26 years experience in the rheumatology space. (Attended ACR 1995-present; EULAR 2003, 2004, 2006, 2007, 2009, 2012, 2015; EuroLupus 2012)
• Medical writing, editing and publishing experience
• Life cycle management experience with oncology products for both hematologic malignancies and solid tumors.
• Life cycle management experience with rheumatology, dermatology, hematology, and gastroenterology biologic products for RA, PsO, PsA, CD, and UC.
• Management designate associate (Aventis)
• 29 years Management experience as a senior officer (Lt. Col.) in the US Marine Corps (1975-2004)
• 35 years experience developing KOL (Key Opinion Leader) relationships in rheumatology, cardiology, gastroenterology, infectious disease, oncology, hematology, urology, and dermatology in Ohio, Pennsylvania, Upstate New York, Indiana, Illinois, Missouri, West Virginia, Minnesota, Iowa, Nebraska, Arkansas, Wisconsin, Michigan, Kentucky, and eastern Canada. (1986-present)
• 26 Years Experience developing TL relationships in rheumatology, including long-term rheumatology and nephrology thought leader relationships at the University of Michigan, Henry Ford, University of Rochester, UPMC, University of Cincinnati, Ohio State University, University of Pittsburgh, University of Kentucky, Indiana University, and the Cleveland Clinic.
• 4 years Oncology Experience (Aventis, Centocor, and Incyte)
• 21 years experience as an MSL in Biotech Immunology (Remicade, Simponi, Stelara, Benlysta, Orencia)

Richard Waage

Director of Product Formulations

Richard is owner and operator of Nature’s Corner, a successful health food and nutrition center that has served the greater central valley area of California for over 40 years. His responsibilities included end-to-end management of the retail and wholesale supply chain, overseeing sales activities, financial structuring and re-cords, and inventory management. During his time as owner and operator, Nature’s Corner has experienced the greatest growth year-over-year the company has seen for 9 consecutive years. Richard has an extensive history serving the community as a volunteer in the VA hospital. Richards vast knowledge in nutraceutical ingredients and formulation in addition to his experience in B2C sales make him a valuable asset to Natures Balance.

Robert Moore

Director of Product Research

Mr. Moore has about 40 years’ experience as a researcher specializing in the fields of health and R&D for nutraceutical product development and manufacturing. Since 1980 he has conducted Ovid-Medline database research at UT Southwestern medical school for professors, researchers, physicians, private practice, Carrington Labs, and others. Mr. Moore has also done research and product development formulation for Mannatech Inc. and many other nutraceutical companies and manufacturing labs. He received degrees from Texas Tech and Baylor, and studied at Dallas Seminary.

Shawn Layton

CFO - Director of Corporate Development

As executive vice president and chief financial officer, Shawn Layton is responsible for all of the company’s financial functions, including accounting, audit, treasury, corporate finance and investor relations. He also oversees and manages the human resources and corporate activities. His career spans 20 plus years of varied experience in financial management, business leadership and corporate strategy. Prior to joining Natures Balance, Shawn founded and operated his private financial advisory practice head quartered in the Puget Sound and has enjoyed decade long relationships with several high level CEO’s in the Seattle area. Earlier in his career, Shawn held senior-level positions in both investment and mortgage companies where his ability to form long term relationships in the business community proved to be his greatest asset. Shawn holds Series 66 and 7 licenses in the financial arena as well as a Life Insurance license.

The Life Factor Research International Scientific Advisory and Formulation Team

This section is under construction. There are six more international doctor bios to be added in the coming weeks.

From the start, Life Factor Research has sought the most talented industry experts, world-class formulators, dedicated technical team members, and seasoned research scientists, with one goal in mind and that being the finished products we create. Our obsession with exclusive one-of-a-kind solutions that result in lasting benefit for the user is an unremitting focus on pushing our internal capabilities and expanding our partnerships.

We deliver unparalleled product solutions, translating the creative brilliance of our product innovation team into viable nutraceutical products thanks to the exceptional talents the team of scientists we have been able to assemble.

These efficacious solutions will expand your vision, inspire your thinking, and grow your brand and business.


Dr. David Harris, D.O.

Board Member

Dave Harris, DO is a physiatrist practicing medicine in Southern Oregon at Evergreen Regenerative Medicine and Rehabilitation and a very welcome and valuable addition to the Natures Balance and International Formulation Team.  Dr. Harris has a strong belief in the body’s innate ability to heal itself when provided with the right nutrients and circumstances, a passion that he exemplifies on a daily basis. In his practices, he strives to blend traditional and non-traditional therapies to maximize patient outcomes for sports-related, neurological, and chronic pain injuries.  Prior to medical school, he worked in the nutraceutical industry doing laboratory testing on raw materials and finished products which has served as a foundational tenant in his professional life today.  He is currently doing research on other holistic treatments including the effectiveness of stellate ganglion blocks for complex PTSD as well as assisting this board in the formulation of other life changing products soon to see the market.